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Date updated: 3/09/2025

Understanding the market: A key to business success

In a competitive business landscape, understanding your target market is essential for success.

Market research provides you with valuable insights that can guide your decision-making process and give you a competitive edge. It's particularly important for start-ups and small businesses as it helps you make the most of limited resources, minimises the risks associated with entering a new market, and enables better understanding of customers, competitors, and industry dynamics.

With our international market research resources you can stay ahead of the curve and seize your business's potential.

Market research resources

Cobra

contains sector guides and industry snapshots covering all industry sectors with statistics and links to articles and reports. It lists organisations active in different sectors and the research they have carried out. It also has a wealth of practical information about starting and running your business, including guides to researching your market and carrying out questionnaires and surveys.

Global Data

has worldwide market research with analysis and trends, including leading company profiles, country reports, and country and market statistical data.

IBISWorld

has detailed market information with industry overviews, SWOT analyses, performance and statistics. It looks at the capital intensity of the market, barriers to entry and the competitive landscape. It has 5-year forecasts and covers the UK, overseas and regional markets.

Statista

provides worldwide statistics and forecasts for all consumer markets and industry sectors as well as demographics, economics and other statistics. It also has overviews and financial data for 15 million companies worldwide.

Access to the databases

To access these databases you will need an SBREC membership. A subscription membership gives you remote access to most databases, alternatively a free membership will give you access to all our databases in-person at the Centre. Check our opening times.

Become an SBREC member

Additional resources

Visit our blog to read articles about starting a business. from industry professionals and successful start ups who have lots of experience to share.

Press articles are a powerful source of business information. Business Source Premier and European Newsstream contain thousands of articles that are useful for finding out about trends, information on companies, and tips and advice on practical issues such as advertising or managing staff.

Questions?

Email SBREC